Discover Ireland Blog & YouTube


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Client: Tourism Ireland

While working for the agency Maxmedia, Tourism Ireland asked us to manage their first foray into blogging. I became the editor of blog.discoverireland.com, where I wrote copy, devised the content calendar, sourced guest bloggers, managed the blogging team, and set the overall tone of the content.

The blog was very successful with each post typically getting over one thousand views within a day of being published. It also earned significant organic traffic for key Irish tourism-related searches and attractions such as ‘unusual things to do in Dublin city’.

Glamping in Irelandglamping cape clear  te t Visiting the Guinness StorehouseThe Guiness Storehouse

After 18 months, this experiment in content marketing proved successful and it became the blueprint for Tourism Ireland’s flagship new ireland.com website which launched in 2012. I was part of the four-person team that produced all the written and visual content for launch: around 200,000 words and thousands of images.

Dracula in Dublin  te t Veggie dining in Cork

Jump into Ireland competition

I managed the Jump into Ireland YouTube competition, taking the project from the client’s initial concept to an online video competition with hundreds of entries. The results were a winning video with over 100,000 views on YouTube, a threefold increase in monthly views on the YouTube channel, and a bank of video content.

 

 

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