Theatre Marketing

The Tempest – Making the Poster

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Client: Rough Magic Theatre Company Summer 2022 At the heart of the promotion for the Kilkenny Arts/Rough Magic co-production of The Tempest, we knew there had to be a very striking poster image. Once the lead role of Prospero was cast with the life-affirming Eleanor Methven, we asked award-winning photographer Ros Kavanagh to wield his

Rough Weekend

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Client: Rough Magic Theatre Company Spring 2022 Promoting a work-in-progress festival is a tricky thing. There isn’t one fully formed idea to hang your campaign on, or even one artist to put in front of a camera to discuss their work. Instead, when promoting Rough Magic’s Rough Weekend, my strategy was to highlight the kaleidoscope

All the Angels: Handel’s Messiah

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Client: Rough Magic Theatre Company   Winter 2021 I was thrilled to hear Rough Magic was giving All the Angels by Nick Drake its Irish premiere in Christmas 2021. This joyous play tells the story of the Handel’s Messiah, from its fraught birth to its glorious outcome; a tale about the complicated, comedic business of putting on

Tonic – the mockumentary

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Client: Rough Magic Theatre Company Summer 2021 When Rough Magic approached me about promoting Tonic; an absurd and hilarious apocalypse-themed musical, it was clear that something different was required. The video must meet the same standards of humour as the show itself, it had to be engaging enough to get shared, and it had to

Much Ado About Nothing

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Rough Magic’s contemporary production of Shakespeare’s battle-of-the-sexes comedy premiered at Kilkenny Arts Festival in August 2019. It embarked on a sold-out national tour in autumn 2019. I produced several videos for the premiere and the national tour. This is the flashy trailer I produced for the national tour, highlighting the modern spin Rough Magic put