Client: Rough Magic Theatre Company Spring 2022
Promoting a work-in-progress festival is a tricky thing. There isn’t one fully formed idea to hang your campaign on, or even one artist to put in front of a camera to discuss their work. Instead, when promoting Rough Magic’s Rough Weekend, my strategy was to highlight the kaleidoscope of ideas, projects and artists involved in this showcase of new work.
With a tight script and six willing theatre makers, we shot this short promo video introducing the concept of Rough Weekend. Diversity was a key value to Rough Magic’s entire project, so I sought to illustrate that visually with the rainbow of background colours and an RGB splitter effect.
The video was shot in 4K to ensure the 9:16 version for Instagram looked just as good as the wide one.