Digital Campaign, Promo Video Client: Irish National Opera Autumn 2021 I was thrilled when Irish National Opera asked me to create a compelling ‘call for support’ video, drawing on their vast archive of past productions and community projects. The aim was to wow audiences; reminding them of the power of opera, and then ending with the ask; to become
Digital Campaign, Theatre Marketing, Trailer Client: Rough Magic Theatre Company Winter 2021 I was thrilled to hear Rough Magic was giving All the Angels by Nick Drake its Irish premiere in Christmas 2021. This joyous play tells the story of the Handel’s Messiah, from its fraught birth to its glorious outcome; a tale about the complicated, comedic business of putting on
Digital Campaign, Promo Video Client: Music Generation Summer 2021 In April 2021, still in lockdown, I was approached by the music education charity Music Generation about devising a digital campaign to show how the organisation had kept music alive for children and young people during a difficult time. The resulting campaign was launched in May, called Playing Through The
Digital Campaign, Promo Video In 2021, the largest classical musical competition in Ireland decided to do something unprecedented in its 125 year history: it would host the festival entirely online. The two week event usually takes place in the RDS in Dublin, where thousands of young musicians enter over 200 competitions. And so the challenge in 2021 was to