campaigns

Music Generation

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I devised this digital campaign for Music Generation in May 2021 called Playing Through The Pandemic. The aim was to show how the organisation had kept music alive for children and young people during a difficult time. Video was a natural choice for telling such a story, but as Covid-19 restrictions were in force, all

Feis Ceoil

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In 2021, the largest classical musical competition in Ireland decided to do something unprecedented in its 125 year history: it would host the festival entirely online. The two week event usually takes place in the RDS in Dublin, where thousands of young musicians enter over 200 competitions. And so the challenge in 2021 was to

A Portrait of the Artist as a Young Man

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Client: Rough Magic Theatre Company Joyce’s seminal novel A Portrait of the Artist as a Young Man was adapted for the stage by Arthur Riordan and directed by Ronan Phelan for Dublin Theatre Festival. I was involved in the poster concept (those are my hands!) and designed the marketing strategy for the show. An important

A Midsummer Night’s Dream

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Client: Rough Magic Theatre Company I work with independent theatre company Rough Magic on their marketing, social media and fundraising strategies. Rough Magic’s co-production of A Midsummer Night’s Dream with Kilkenny Arts Festival was the headliner show of the festival. There were ambitious box office targets for the festival favourite ‘Shakespeare in the Yard’. Rough Magic are

ECDL 20

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Client: ECDL Foundation Designer: Fushia MacAree I was commissioned by ECDL to design a campaign to celebrate their 20th anniversary. I suggested that the anniversary incorporate wider technical development over the past 20 years, capitalising on the ‘tech nostalgia’ of old Nokia phones, playing Solitaire on Windows 95, Minitel, and the introduction of WiFi. We